accessible and affordable
for water utilities of all sizes

OUR STORY
People, Processes, and Technologies
Backed by a World-Class Utility Company
A few years ago, while working at Exelon, Lev Goldberg and Patrick Graves noticed that many communities across the country were struggling to invest in, and manage, their water utility infrastructure due to limited staffing and financial resources. These limited resources were preventing municipal utility adoption of many of the same types of advanced technologies that enabled Exelon’s electric and gas utility smart grid modernization progress – which resulted in record levels of efficiency, resiliency and reliability.
Lev and Pat realized that by leveraging Exelon’s vast utility resources and experience, our communities could gain access to advanced technologies, data analytics and operational process expertise that would help them reduce cost, prevent waste and keep water rates low for their residents.
From this idea, Aquify, a wholly-owned subsidiary of Exelon, was born with a mission to provide cities and municipalities across the U.S. with a new way to manage their aging water infrastructure while also achieving new levels of reliability, resilience and responsiveness.
Aquify gives water utilities peace-of-mind and unprecedented system visibility through 24/7 system monitoring and advanced analytics without the need for additional staff or capital investment.
OUR MISSION
Helping our communities care for our water infrastructure
Our mission is to modernize the operations, technologies and processes of our nation’s water utilities. Many municipal utilities across the country are dealing with limited budgets, staff retirements, regulatory mandates and competing priorities challenging their ability to meet the core mission of delivering clean, safe drinking water to residents and businesses at affordable rates. Utility leaders are being asked to “do more with less” while reactively managing an increasingly vulnerable and aging water infrastructure. We believe, regardless of size and location, municipally-owned water utilities should have the same access to the advanced technologies, staffing resources and data-driven operational processes as privately owned utilities while maintaining total control and ownership of their system and assets. We are committed to helping municipalities access and understand the continuous flow and pressure data from their drinking water distribution system so they can reduce or prevent leaks, save money and avoid costly and unnecessary water loss.

OUR PEOPLE
Clean Data. Dirty Boots.™
The Aquify team embodies Exelon’s philosophy that a world-class utility begins and ends with its people. Our team is driven to do whatever it takes to help our customers use data and analytics to operate more proactively and efficiently in the field. We are passionate about the work we do and the communities we serve. We’re innovative, data-driven, thought-leaders from across the water and energy utility industries who are dedicated to providing tangible operational and financial value with best-in-class, personalized customer experience. We may be about the data, but we’re not afraid to get our boots dirty as well.
The Aquify Team

Lev Goldberg
Co-Founder & CEO
Lev Goldberg is CEO and co-founder of Aquify and is passionate about finding new, creative ways to solve our cities’ large, infrastructure challenges. As a marketing and sales executive for more than 20 years, Lev has led marketing, communications and sales strategy teams for Exelon’s Constellation business unit helping businesses and public sector agencies manage energy costs and risks.
Prior to Constellation, Lev led marketing and international sales for North America’s most successful heat exchanger manufacturer serving the commercial and industrial refrigeration and air conditioning industry. He is also a lifelong entrepreneur, having launched multiple publishing companies. In 2019 Lev co-founded Aquify with Patrick Graves.
Lev holds a BA from Clark University.

Patrick Graves
Co-Founder, President & COO
Patrick Graves is an Industrial and Systems Engineer with nearly 15 years of experience in the utility sector.
Whether in management consulting roles or in leadership positions directly for utilities, Patrick has focused on combining Internet of Things (IoT), analytics and advanced modeling techniques with practical program and organizational management skills to drive reliability, efficiency, and sustainability improvement for critical infrastructure systems.
Patrick co-founded Aquify in 2019 to bring “advanced utility” approaches to the operators of the local and regional water systems that serve communities across the U.S.
Patrick holds a B.S. in Industrial and Systems Engineering from the University of Wisconsin.

Jonathan Keck, Ph.D., P.E.
Director of Technical Services
As Aquify’s Director of Technical Services, Jonathan Keck oversees its strategy and implementation of water distribution system sectorization design including instrumentation, hydraulic modeling, operational data management and science (ODMS), and business analytics.
Jonathan has over 25 years of experience in water resources engineering in public, private, and academic work settings including most recently as Principal Engineer with California Water Service Company (Cal Water), the largest investor-owned American water utility west of the Mississippi River and third largest in the country. His expertise spans integrated water resources planning and management, operations research, groundwater management, water systems master planning, and engineering education and research.
Jonathan holds a Bachelor of Science in Civil Engineering, Master of Science in both Mathematics and Hydrology, and a Doctorate in Water Resources Management and Technology, all from the University of Iowa.
Memberships & Affiliations
Member, American Society of Civil Engineers Member, American Water Works Association Member, INFORMS Member, International Water Association Member, National Society of Professional Engineers Member, Society for Industrial and Applied Mathematics Member, Water Environmental Federation Licensed civil engineer in both Iowa and California

Emma Quail
Director of Customer Success
Emma Quail is the main point of contact and the trusted advisor for Aquify’s customers and is responsible for ensuring customers get clear, delivered value and have an outstanding customer experience. She plays a key role in aligning client and vendor goals for mutually beneficial outcomes and demonstrating true proven value through client engagement, success, retention, and growth.
As a native of Northern Ireland, Emma has over 18 years of experience and knowledge in non-revenue water practices and methodologies with key areas of focus in acoustic leak detection, water loss control, and pipeline inspection and diagnostics.
Throughout her career, Emma has worked within the municipal, consultant engineering and private contractor market sectors. She has demonstrable experience and proven success in a variety of capacities from field deployment, project management and data analytics, to underground infrastructure technology and solution sales, client management and business development.
Emma holds a BSc in Environmental Science from the University of Ulster and an MSc in Applied Environmental Sciences from Queens University Belfast.
Memberships & Affiliations Member, AWWA Water Loss Control Committee and the Water Main Condition Assessment Committee Contributing Author, M77 Manual of Practice: Condition Assessment of Water Mains Work featured in various industry publications including Opflow, Trenchless Technologies and Plumbing and Mechanical Magazine

Carlo Cavallaro
Director of Business Development
For over 25 years, Carlo has worked with local governments in dealing with complex utility issues. After starting as an attorney in a municipal law firm, Carlo left private practice to work in Government Affairs for what would later become the cable network provider, Comcast.
In 2015, he joined Exelon’s Commonwealth Edison (ComEd) electric utility subsidiary in supporting local governments with issues related to the electric distribution service. His transition to the water industry was aided by years of experience in having worked with his family’s sewer and water company. Carlo’s current focus is to assist local water utilities in realizing and leveraging Exelon’s expertise in “Smart Grid” to manage aging infrastructure and improve service delivery.
Carlo holds a bachelor’s degree from Northern Illinois University and a Juris Doctor from John Marshall Law School.